Tony McWilliam: Lessons from Faction Skis on Building Brands with Focus and Intention
In this episode, Christian talks with Tony McWilliam, founder of Faction Skis, about the realities of starting and scaling a product-focused brand. Drawing from his design background, Tony shares how ...
25 Jun 20251h 33min
Heather Kelly of Heather's Choice: Founding, Fundraising & Staying Fiercely Authentic
In this episode, Heather Kelly, founder of Heather’s Choice, shares the raw, real story behind building her food company from scratch. She talks about how outdoor adventures shaped her confidence, wha...
11 Jun 20251h 8min
Dawson Westenskow: An Introduction to the Entrepreneurial Operating System
This episode is a conversation with Dawson Westeknsow, a seasoned product leader in the outdoor industry who has held key roles at Thule, REI, and Oboz Footwear. Now working as a professional EOS (Ent...
28 Mai 202558min
Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates
Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating gras...
14 Mai 20251h 20min
Aaron Lutze of Second Nature & Super Rider: Creating Content That Adds Value & Builds Community
This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-...
30 Apr 20251h 6min
Cassie Abel of Wild Rye: Building a Women-First Outdoor Brand
In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho.C...
16 Apr 20251h 5min
Kelli Jones of Noso Patches: Patching Up the Outdoor Industry
The one and only Kelli Jones joins host Christian Rawles to talk about how she's grown Noso Patches from creating a patch to repair her beloved puffy jacket to a thriving business on a mission to keep...
3 Apr 20251h 6min
Andy Bethune of Black Ram Consulting: Brand Strategy For Outdoor Entrepreneurs
Andy Bethune has spent his career developing brand and marketing strategies for the biggest names in the outdoor industry and founder-led startups just getting started. In this episode, Andy breaks do...
19 Mar 20251h 19min
