Kreativ Conversations

In this episode we talk about how to spark the creative process. We cover Mozart, Earl Nightingale's special formula, pubs and probably the greatest copywriter that ever lived. Enjoy! Link to artic...

23 Mar 20195min

In this episode we discuss why trying to please everyone is rarely a good idea, polarisation, and why, when you are marketing to everyone...you are marketing to no one.

18 Mar 20196min

What have fabric conditioner, 'spring awakening' and a bike ride got to do with the services you offer? Listen to the latest podblast from Copy Cottage to find out.

12 Mar 20194min

In this episode we share a good news story about one lucky lady who found a big surprise in the small print of a contract. Do you read the small print? Are your client agreements easy to read and unde...

9 Mar 20196min

'The fool doth think he is wise, but the wise man knows himself to be a fool.' - Shakespeare In this episode we discuss the Dunning-Kruger effect, what it is and how to recognise it.

6 Mar 20195min

Why you need to be more like craft beer and not lactose-free butter when it comes to your pricing. :-) Today we talk about some barmy pricing we have come across lately and what this has to do with h...

4 Mar 20196min

In this short podblast, Mat and El discuss their pet peeves of the week. This week we cover email marketing. Are you making these email marketing blunders? You can check out our website here and ema...

2 Mar 20194min

In this episode we cover why it's a good idea to address objections in your sales copy. Read more here: https://kreativcopywriting.com/7-myths-about-copywriting-you-need-to-know-before-you-hire-a-co...

28 Feb 20195min