Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials
Send us a text From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023. Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about buildi...
24 Apr 202423min
Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts
Send us a text As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, unless a clear process of persona-building, establishing customer journeys, and purpose-led engagement is prioritized, brands can fal...
19 Mar 202429min
The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media
Send us a text The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory experiences. Partnerships with social media influencers and leveraging platforms like TikTok are additional components in the global icon’s efforts to increa...
18 Mar 202412min
Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY
Send us a text As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging the knowledge in the right way at the right time. This can be accomplished through customer data insights prioritizing personali...
12 Mar 202420min
Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers
Send us a text The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In 1979, with the support of two siblings, Melting Pot employee Mark Johnston opened another location in Tallahassee, followed by a third restaurant in Tampa in 1981. In 1985, brothers Mark, Mike, and Bob Johnston purchased all rights to the Melting Pot br...
11 Mar 202424min
CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience
Send us a text In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The brand focused on healthcare, and huge growth followed through multiple acquisitions and the establishment of new locations. In the early 2000s, CVS Pharmacy launched ExtraCare®, its first loyalty program, and experienced much su...
6 Mar 202429min
Loyalty360 Loyalty Live | Mladen Vladic, FIS
Send us a textMark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in looking inside the organization to determine friction at touchpoints, and the challenges and opportunities in customer loyalty in the year ahead.
5 Mar 202424min
Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services
Send us a text Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sales. The customer/merchant relationship does not have to be one of opposition. There are solutions that can benefit both. ...
27 Feb 202423min
