Funnels Demystified: How to Simplify Your Meta Ad Strategy
In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run ...
4 Aug 20258min
Crack the Code: Facebook Ad Objectives Explained
In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objecti...
21 Jul 20257min
Retargeting Ads 101: How to Make Them Work For You
We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the dif...
14 Jul 202527min
Why You SHOULDN'T Listen to Meta's Ad Advice
In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling yo...
7 Jul 20259min
Fix Your Funnel: Choosing the Right Meta Ad Objective
In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement cour...
30 Jun 202511min
Why You Should Be Using AI Tools in Meta Ads Manager
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s A...
23 Jun 202510min
You’re Using the Wrong Objective (But It’s Not Your Fault)
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether yo...
16 Jun 20257min
Facebook Ad Budgets: What Should You Actually Spend?
In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new t...
9 Jun 20257min
