
Marketing II - Lec. 14: Strategic Brand Management Process
14 Jan 202521min

Marketing II - Lec. 13: Introduction to Brand, Branding and Brand Equity
14 Jan 202524min

Marketing II - Lec. 12: Marketing Strategies for Different Stages in PLC
14 Jan 202527min

Marketing II - Lec. 11: Strategy for New Product Introduction (cont.)
14 Jan 202526min

Marketing II - Lec. 10: Strategy for New Product Introduction
14 Jan 202523min

Marketing II - Lec. 9: Product Life Cycle and Introduction to Strategy
14 Jan 202526min

Marketing II - Lec. 8: Diffusion of Innovation
14 Jan 202530min

Marketing II - Lec. 7: Screening New Product Ideas
14 Jan 202524min



















