S11 E9: The Truth About Offshore Hiring
Nik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never th...
5 Mar 202529min
S11 E8: Why You NEED to Work with Influencers
Nik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that c...
26 Feb 202530min
S11 E7: Telemedicine and Subscriptions
Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and hea...
19 Feb 202529min
S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik
Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, N...
12 Feb 202545min
S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II
Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ad...
5 Feb 202526min
S11 E4: Scaling a Brand: Deep Dive
Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leaders...
29 Jan 202531min
S11 E3: Underrated DTC Tactics and Strategies
There’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in ...
22 Jan 202528min
S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)
When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t kno...
16 Jan 202536min
