#23: Caffè Nero Keeps It Simple
This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment wit...
17 Mai 20209min
#22: Super Simple and Super Clever
This episode discusses the "Real Rewards" loyalty programme that's competing in the competitive grocery market in Ireland and which won the Irish "Retail Food Loyalty Programme of the Year" in 2019. T...
10 Mai 202010min
#21: Leon Lovers Club
With over seventy restaurants in six countries, Leon Restaurants is an innovative dining concept based on "healthy fast food". In this episode of our podcast, we showcase their loyalty practises, inc...
3 Mai 20207min
#20: Coca Cola Insider’s Club
In 2019, Coca Cola USA launched an exciting new concept, designed to create a sense of exclusivity for advocates of it's iconic brand. Dubbed the "Insider's Club", it's a subscription-based loyalty pr...
26 Apr 20206min
#19: Secrets for Success (Casey's Rewards)
As the fourth-largest convenience and fuel retailer in the United States, Casey's General Stores has developed a successful business combining US consumer's love of pizza with a compelling brand propo...
19 Apr 20207min
#18: All About Audio
In this article, we explore the current explosive growth of audio - whether it's podcasts for professional growth and "listening to learn" or other emerging applications for marketing. Podcasts, voi...
12 Apr 202010min
#17: Vitality’s Innovation – Sharing Value
"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's. Built on the concept of rewarding customers for taking responsibility for their own health, it's ...
5 Apr 20209min
#16: Sip and Save (on Fuel)
In the US market, fuel rewards continue to offer a compelling benefit to consumers. This audio article discusses a newly-extended partnership between Dunkin' and Shell - which allows Dunkin's coffee-...
30 Mar 20207min
