The miscalculated offer
In a bustling metropolis, Jason had diligently prepared an offer for the new edition of the annually issued, printed reward catalog for customers. This year's catalog featured an array of enticing dea...
23 Okt 20231min
The app without the admin lock
In the heart of Silicon Valley, "WitchcraftRewards" promised irresistible rewards through its loyalty program. But a grave oversight haunted its creator, Victor Elmsworth: he forgot to implement a adm...
20 Okt 20231min
The dreaded update
In a city gripped by darkness a client had invested millions in an all-in-one loyalty platform. It thrived but its use of SOAP API turned it into a digital prison. Begging for a switch to REST API was...
18 Okt 202352s
Personalization strategy: how to continue the conversation between the brand and the customer, with Gianfranco Cuzziol
The goal of this episode is to help you understand and start with personalization, because, as our guest with a first degree in Astrophysics puts it, engaging with customers in a relevant way need not...
11 Okt 202345min
How to build a team of loyalty champions, with Adam Posner
The goal of this episode is to share insights, case studies, and actionable steps for fostering belief and engagement among the customer service team, contributing to the ongoing success of a loyalty ...
27 Sep 202327min
How to collaborate with loyalty program stakeholders, with Monika Motus
The goal of this episode is to help you build and sustain strong relationships with stakeholders, making your role as a loyalty manager more rewarding. In this episode we cover: Collaborating with ...
13 Sep 202344min
Mastering loyalty program launch: first 90 days, with Charlie Hills
The goal of this episode is to help you identify the most important things to get right from the start. In this episode we cover: 2 things that stand out in the first 90 days after the launch The ...
30 Aug 202328min
Loyalty program health check, with David Slavick
The goal of this episode is to help you assess what's working and what's not working in your loyalty programs and determine the necessary steps to improve. In this episode we cover: The importance ...
14 Aug 202326min
