Podcast 63 - GenZ Views On Loyalty
In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?
6 Mai 202427min
Podcast 62 - What Brits want from loyalty?
After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind th...
2 Apr 202426min
Podcast 61 - Building CPG or FMCG brand loyalty.
In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert Dav...
4 Mar 202430min
Podcast 60 - The case for loyalty in difficult times
In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Cli...
2 Feb 202436min
Podcast 59 - Predictions For 2024
In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.
2 Jan 202414min
Podcast 58 - Review Of 2023
In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and ...
15 Des 202319min
Podcast 57 - Joyalty - The Science Of Magic Moments
In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.
15 Nov 202321min
Podcast 56 - Sports Loyalty
In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefit...
19 Okt 202329min
