LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Episoder(167)

Small Business Conversion with Jenny Halasz

Small Business Conversion with Jenny Halasz

Talking Small Business Conversion as Tim speaks about small business marketing priorities, landing page optimization, and Plants vs. Zombies with Archology president Jenny Halasz.

4 Feb 201330min

Predicting the Conversion Impact of Site Content with Aaron Maass

Predicting the Conversion Impact of Site Content with Aaron Maass

Predicting the Conversion Impact of Site Content with Aaron Maass as Tim talks to the founder of Maass Media about how to determine whether your site content is helping or hurting conversions. Find ou...

19 Nov 201236min

Quantitative and Qualitative Insights with Feras Alhlou

Quantitative and Qualitative Insights with Feras Alhlou

Tim talks Quantitative and Qualitative Insights with the E-nor analytics consultancy founder, Feras Alhlou, about how to uncover and diagnose conversion problems. We also discuss the softer side of th...

5 Nov 201233min

Content Marketing and Social Conversions with Kipp Bodnar

Content Marketing and Social Conversions with Kipp Bodnar

Talking Content Marketing and Social Conversions as Kipp Bodnar - Hubspots Director of Marketing chats with host Tim Ash about inbound content marketing, social proof, and getting the conversion thoug...

22 Okt 201233min

Real-Time Persuasion Profiling with The Science Rockstars Arjan Haring and Maurits Kaptein.

Real-Time Persuasion Profiling with The Science Rockstars Arjan Haring and Maurits Kaptein.

Talking Real-Time Persuasion Profiling as Tim speaks with the Science Rockstars, Arjan Haring and Maurits Kaptein. Tim talks to the two crazy Dutch co-founders of Science Rockstars about personality t...

8 Okt 201233min

Easy Testing Tools and Personalization with Dennis van der Heijden

Easy Testing Tools and Personalization with Dennis van der Heijden

Easy testing tools and personalization as Tim talks to Convert.com founder Dennis van der Heijden about the proper role of testing tools, personalization, marketing automation software, and waking up ...

1 Okt 201234min

Easy Testing Tools and Personalization with Dennis van der Heijden

Easy Testing Tools and Personalization with Dennis van der Heijden

Easy testing tools and personalization as Tim talks to Convert.com founder Dennis van der Heijden about the proper role of testing tools, personalization, marketing automation software, and waking up ...

1 Okt 201234min

Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng

Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng

Testing programs in enterprise companies with Brooks Bell and Gregory Ng as Tim explores the politics and realities of testing, plus catch an Asian Elvis impersonation and stories of moose car acciden...

24 Sep 201235min

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