LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Episoder(167)

Conversion Killers with Ben Jesson and Dr. Karl Blanks

Conversion Killers with Ben Jesson and Dr. Karl Blanks

Conversion Killers with Ben Jesson and Dr. Karl Blanks with the founders of Conversion Rate Experts in the U.K. They talk about conversion killers and how to avoid them. Find out about how to use old-...

15 Nov 201031min

Conversion Killers with Ben Jesson and Dr. Karl Blanks

Conversion Killers with Ben Jesson and Dr. Karl Blanks

Conversion Killers with Ben Jesson and Dr. Karl Blanks with the founders of Conversion Rate Experts in the U.K. They talk about conversion killers and how to avoid them. Find out about how to use old-...

15 Nov 201031min

Common SEO-Related Conversion Problems with Gillian Muessig

Common SEO-Related Conversion Problems with Gillian Muessig

Common SEO-Related Conversion Problems with SEOmoz founder and President Gillian Muessig. She discusses driving traffic through organic search engine marketing, and the problems she has found when SEO...

8 Nov 201032min

POS and Curbing Customer Anxiety with Neil Patel

POS and Curbing Customer Anxiety with Neil Patel

POS and Curbing Customer Anxiety with Neil Patel, co-founder of Kissmetrics which strives to bolster online analytics. Neil discusses handling offsite metrics, trust seals, verification and more.

1 Nov 201031min

Brain Science and Online Persuasion with Patrick Bultema

Brain Science and Online Persuasion with Patrick Bultema

Codebady CEO Patrick Bultema talks about irrational decision making in the brain and how to take advantage of it to persuade people online. He points a new way forward to overcome the limitations of b...

25 Okt 201031min

Modern Content Management Systems with Oli Gardner

Modern Content Management Systems with Oli Gardner

Oli Gardner - founder of Unbounce.com talks about the limitations of traditional content management systems, and describes how a nimble, flexible landing page platform can facilitate rapid testing.

18 Okt 201030min

Conversion Rate Optimization with the Conversion Scientist, Brian Massey

Conversion Rate Optimization with the Conversion Scientist, Brian Massey

Tim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn about some useful tools for organizationa...

4 Okt 201032min

Pay-per-click Conversion Alignment with Bill Leake

Pay-per-click Conversion Alignment with Bill Leake

Tim speaks with Apogee Search CEO Bill Leake about increasing the alignment between PPC ads and landing pages, the policics of landing page budgets, and goat milking. Who could ask for anything more?

19 Jul 201033min

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