Google's Pablo Slough talks digital marketing and more!
How is performance marketing impacting marketing spend? How can CMO's rethink the balance of performance vs. brand spend? How is data impacting decision-making in companies? How do you use mobile / di...
14 Mai 201837min
Want to go fast? Try slowing down!
Societies focus on doing things quickly to get results fast often gets us into trouble. Nowhere is this more true than in start-up land and in business in general. In this podcast, I discuss the impl...
10 Mai 201838min
Seriously's Phil Hickey on cracking the mobile games market
How do you succeed in the brutally competitive $45 billion mobile games industry? How do you compete with the marketing budgets of giants like Netflix, Supercell and Spotify? In this interview, I cha...
2 Mai 201844min
One key "word" Founders Must Avoid
We all use this word. Every day. In many different contexts. It exists for a reason but in the wrong context, especially for founders, marketers or people thinking big and trying to make a difference,...
1 Mai 201825min
CMO Interview: Hernando Ruiz Jimenez
Today's guest is a long time friend, mentor, former boss and all around awesome marketer. Hernando Ruiz-Jimenez is the Chief Marketing Officer at New York Presbyterian Hospital. Previously he was CMO...
27 Apr 201837min
Jumping Ship: 8 Reasons to Quit your Job
Marketing is tough, marketing in tech companies is even tougher. Some days, you might wake up and wonder what the grass looks like next door. But changing jobs or companies too often could also crippl...
26 Apr 201830min
Why some Startups Crash? It's the Marketing, Stupid!
Former head of Google play marketing, Patrick 'Mad' Mork, discusses why startups get marketing wrong, how they should be looking at marketing more from the perspective of traditional marketing and how...
25 Apr 201837min
25 yrs in marketing; from Pepsi to Google
The first chapter. Veteran CMO, tech startup marketer and the guy who created the Google play brand talks marketing, startups and careers. From launching Pepsi Max in Chile in 1997 to the first mobile...
30 Mar 201839min
