Episode 12: How should agencies invest in tech? With Jay Friedman.
Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: Biden b...
24 Mar 202337min
Demandbase doubles down on B2B ad tech
Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solu...
20 Mar 20236min
Tubi - A deep dive on the AVOD services' audience and ad business
Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and pa...
20 Mar 20235min
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with ...
17 Mar 202348min
Clinch - Omnichannel DCO paired with campaign tools
Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expe...
13 Mar 20235min
Episode 10: The macro view of the ad environment with Brian Wieser
Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Fran...
10 Mar 202345min
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information abo...
6 Mar 20235min
Vault JS - Assessing the privacy and security of marketing tech vendors
Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information a...
6 Mar 20236min
