Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(448)

Where to Spend Your 2027 Ad Budget, Explained Simply

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kip...

6 Aug 16min

How Liquid Death Turned Going Viral Into Millions in Sales

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Aug 36min

Use AI to never run out of winning content ideas

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind...

30 Jul 16min

If Your Team Is Producing AI Slop, Here's How To Fix it

If Your Team Is Producing AI Slop, Here's How To Fix it

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) ...

28 Jul 42min

How to Automate ALL of your Marketing w/ Claude Cowork

How to Automate ALL of your Marketing w/ Claude Cowork

Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using the same AI tools? Kipp and K...

23 Jul 26min

Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY

Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY

200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur an...

21 Jul 39min

If You Use AI for Work, You Need a Second Brain

If You Use AI for Work, You Need a Second Brain

Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and m...

16 Jul 21min

If You're A Marketer, Copy These Codex Skills (Or Stay Behind)

If You're A Marketer, Copy These Codex Skills (Or Stay Behind)

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (...

14 Jul 32min

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