#163: Get Your Audience From "Don't Care" to "Buy Now" With Better Copy
Too many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they're trying to tell their audience all about what makes their busi...
3 Jul 202432min
#162: Let's Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work?
It's hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You're good at what you do, so more and more people seek you out. Yo...
26 Jun 202431min
#161: How to Handle Objections the StoryBrand Way
If you've done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping cu...
19 Jun 202432min
#160: From Local to Global—How to Adapt Your Message for International Audiences
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find th...
12 Jun 202428min
#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your...
5 Jun 202434min
#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly trie...
29 Mai 202428min
#157: How to Turn Sales Team Feedback into Marketing Gold
Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over th...
22 Mai 202428min
#156: How to Convert Customers Stuck On the Fence
Everyone procrastinates. It's a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But dela...
15 Mai 202428min
