Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing industry. A primary driver of this growth is the i...
20 Apr 6min
@cosme Mini Cosme Designing for Use Availability
This examines a specialized marketing strategy used by the Japanese beauty platform @cosme to promote miniature-sized beauty products. It focuses on the concept of "use availability," which refers to ...
19 Apr 5min
Anou HD - Synergy in New Business Development
This describes an innovative business strategy where a Japanese funeral home branched out into agricultural production. The company began growing rice as a creative way to address specific challenges ...
18 Apr 5min
Dr. Koto seven habits leadership and success
This examines how to establish credibility when entering a new professional or social environment by drawing parallels between the manga Dr. Koto’s Clinic and the 7 Habits of Highly Effective People. ...
17 Apr 7min
Orion Beer Multi-Market Brand Strategy
This explores the dynamic branding strategies employed by Orion Beer as it expands from its traditional roots in Okinawa to broader national and international markets. It highlights how the company ma...
16 Apr 4min
ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger demographic. By utilizing innovative marketing strat...
15 Apr 5min
Marketing Through Empathy: Solving Hidden Customer Needs
This highlight the importance of solving hidden customer problems through innovative marketing and product development. The first case study examines Barchica03, a dining facility in Osaka that achiev...
15 Apr 7min
Milk Mania Marketing Five Steps
This introduces a comprehensive marketing case study focused on a specific confectionary product titled "Milk Mania" produced by Yuraku Confectionery. It breaks down the five essential steps of a stra...
14 Apr 4min
