Marketing Talks

Marketing Talks

A woman and man discuss an interesting marketing topic in Japan.

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Episoder(535)

Tensei Slime - The Governance Technique Guided by Symbiosis and Organisational Theory

Tensei Slime - The Governance Technique Guided by Symbiosis and Organisational Theory

This discussion explains how the popular light novel That Time I Got Reincarnated as a Slime transcends mere fantasy, functioning as a textbook on organisational theory and leadership relevant to mode...

23 Jan 4min

Nobita and Kiteretsu - Mastering Problem Definition Over Tools

Nobita and Kiteretsu - Mastering Problem Definition Over Tools

This examines the divergent problem-solving philosophies found in the classic manga series Doraemon and Kiteretsu Daihyakka to offer valuable insights for business professionals. While Nobita relies o...

22 Jan 4min

Gokigen and Tokimeki - Transforming Duty into Delight

Gokigen and Tokimeki - Transforming Duty into Delight

This explores how to transform tedious obligations into joyful experiences by prioritizing emotional well-being and personal resonance. By analyzing the methods of study expert Miorin and tidying cons...

21 Jan 5min

BGC and UGC – The Ultimate Duo for Both Branding and Recruitment

BGC and UGC – The Ultimate Duo for Both Branding and Recruitment

This examines the strategic integration of Brand Generated Content (BGC) and User Generated Content (UGC) to enhance marketing and recruitment efforts. While BGC allows companies to maintain control o...

21 Jan 7min

The Hakkou BUTTER - The Supporting Role Strategy

The Hakkou BUTTER - The Supporting Role Strategy

In celebration of its centenary, Megmilk Snow Brand launched "The Hakkou BUTTER (The Fermented Butter)," a premium product rooted in a unique supporting role strategy. Through extensive consumer inter...

20 Jan 4min

Unagi Travel The Business of Healing Through Stuffed-Animal Journeys

Unagi Travel The Business of Healing Through Stuffed-Animal Journeys

Unagi Travel operates as a specialized travel agency that provides guided vacations exclusively for stuffed animals, serving as a surrogate experience for their owners. This business primarily support...

19 Jan 4min

The Art of Professional Amateurism in Marketing Customer Understanding

The Art of Professional Amateurism in Marketing Customer Understanding

This asserts that deeply understanding the human element is the primary driver of marketing success, accounting for eighty percent of overall results. While modern data tracks specific behaviors, they...

18 Jan 5min

Fujifilm X Half Turning Inconvenience into Marketing Insight

Fujifilm X Half Turning Inconvenience into Marketing Insight

Fujifilm’s marketing strategy for the X half digital camera demonstrates how identifying deep consumer insights can transform perceived inconveniences into premium user value. By leveraging its histor...

17 Jan 5min

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