Marketing Talks

They analyze the marketing success of Kao's Quickle Senmenbowl cleaner in Japan, attributing its popularity to an "Out of the box" approach that challenged industry norms. The product achieved massive...

3 Jan 4min

This offers an overview of the book, The Art of Strategic "Push and Pull" in Business (titled Shobugan in Japanese), written by CyberAgent founder Susumu Fujita, detailing his philosophy on success in...

2 Jan 4min

This examines the relationship between globalism and anti-globalism, characterizing them not as mere oppositions but as a self-correcting, pendulum-like process where one movement’s excess inevitably ...

1 Jan 5min

This examines how the financial company Aiful successfully shifted its marketing strategy from simply using AI for efficiency to achieving co-creation with AI as a business growth partner. Facing chal...

31 Des 20255min

This offers an analysis of the branding strategy observed at Junglia Okinawa, specifically exploring the application of its "Power Vacance!!" concept. They note that while the main attractions and the...

30 Des 20254min

This is a personal year-in-review for 2025 and an articulation of ambitions for 2026. It dedicates a significant portion of the reflection to the passing of their father, an event that profoundly infl...

30 Des 202512min

This outlines the Boston Consulting Group's (BCG) perspective on modern consumer purchasing, arguing that the traditional linear marketing funnel is outdated due to the complexity of consumer behavior...

29 Des 20254min

This outlines a consumer-driven marketing strategy exemplified by the successful launch of Pilot's KIRE-NA highlighter pen. The key insight is that changes in consumer behavior, specifically the rise ...

28 Des 20255min