Red Ocean Strategy - Market Selection and Competitive Advantage
This explores strategic decision-making in competitive environments, often called "red oceans." It introduces the concept that determining where to compete ("where to play") is more critical than deci...
5 Nov 20257min
Marketing as Matchmaker - Connecting Users and Magic
This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a product or service, rather than merely implementing ...
4 Nov 20256min
Hoshino Resorts Kai Furoshiki Emotional Branding and Customer Experience
This provides an in-depth analysis of Hoshino Resorts Kai's "Local Furoshiki" (traditional wrapping cloth) as a case study in effective emotional branding. It explains that a strong brand evokes favor...
3 Nov 20255min
Mediqtto customer context marketing
This examines how the established Japanese leg-care brand, Mediqtto, evolved its marketing strategy from targeting only young women focused on "beautiful legs" to embracing "customer context marketing...
2 Nov 20256min
Yamazaki Shop Daita Sankatsu Strategy for the Disadvantaged
This analyzes the business strategy of Yamazaki Shop Daita Sankatsu, a small convenience store operating in a residential area, which successfully competes against large chain stores by employing a "s...
1 Nov 20254min
1941 Defeat Prediction Lessons for Inconvenient Truth and Business Decisions
This presents an overview and excerpts from the book, "Inconvenient Truth: Lessons from Japan's 1941 Defeat Prediction," which details the findings of the Total War Research Institute established by J...
31 Okt 20255min
CRAFT MISO Nama Koji New Market Creation from Customer Dissatisfaction
This provides an in-depth analysis of Hikari Miso's marketing strategy for their new product, "CRAFT MISO Nama Koji," which created a new market within the shrinking miso industry. It explains that th...
30 Okt 20254min
Mongolia Airee Purifier Value Creation from Waste
This provides a detailed case study of Airee, a Mongolian startup that developed an air purifier utilizing waste wool, which was previously considered low-value and often discarded. It highlights the ...
29 Okt 20254min
