Customer-first Marketing Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER"
This presents an analysis of successful marketing through two distinct case studies: Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER" new product line. The primary focus is on the funda...
22 Okt 20258min
Tsukurioki.jp Unspoken Consumer Insights and Value Creation
This analyzes the success of the Japanese meal delivery service, tsukurioki.jp, by exploring how the company identified and addressed unspoken consumer insights. It explains that the service was born ...
21 Okt 20254min
IJOOZ Fresh Orange Vending Machine Business Model
This provides an in-depth analysis of the business model for the IJOOZ fresh-squeezed orange juice vending machine, detailing how the Singapore-based IoT technology company has rapidly expanded its pr...
20 Okt 20255min
Morinaga's Ita Choco Ice Experience and Positive Emotion Branding
This provides an extensive analysis of the branding strategy for Morinaga's Ita Choco Ice, a long-selling Japanese confection. It details how the product, initially sold seasonally, navigated challeng...
19 Okt 20254min
Mos Burger's Kodomos Project Turning Parental Anxiety into Business Opportunity
This analyzes Mos Burger's "Kodomos Project," an initiative designed to increase customer traffic by addressing the anxieties of parents with young children when dining out. The core argument is that ...
18 Okt 20254min
No Side Game: Customer-Centric Marketing and Organization Building
This provides an in-depth analysis of the Japanese novel "No Side Game" by Jun Ikeido, examining the book not merely as a sports story but as a practical business guide for customer-centric marketing ...
17 Okt 20256min
CyberAgent New Business Development with Insight and Capability
This outlines CyberAgent's strategic framework for developing new business ventures, using its advertising division as a case study. This blueprint details a four-step process for repeatable business ...
16 Okt 20255min
Suzuki Shokudo Indian Curry Purpose, Vision, and Customer Focus
This analyzes the strategic rationale behind Suzuki, an automotive manufacturer, launching a line of ready-to-eat Indian curries called "Suzuki Shokudo" (Suzuki Cafeteria). This seemingly unusual prod...
15 Okt 20256min
