Oshikatsu Cancel Insurance Customer Centric Product Value Reframing
This provides an in-depth analysis of a successful marketing innovation case study: the creation and launch of “Oshikatsu Cancel Insurance,” which is a rebranded version of standard travel cancellatio...
28 Sep 20254min
Ginbis: Branding Through an Unwavering Core and Changeable
This outlines a brand strategy centered on establishing a fixed core while allowing everything else to be flexible and changeable, using the Japanese snack company Ginbis as a prime example. This appr...
27 Sep 20255min
Category Strategy How To Create New Market And Top Of Mind
This provides excerpts discussing Category Strategy, a marketing concept detailed in the book Category Strategy: How Only Fast-Growing Companies Practice It – Things Sell If They Come to Mind by Ryo T...
26 Sep 20256min
Rentio Binoculars Rental: Understanding Customer Usage Scene for New Business Opportunity
This analyzes how a deep understanding of customer usage scenes is crucial for driving business growth, using the example of the appliance rental company Rentio. Initially assuming their vibration-pro...
25 Sep 20255min
Sanuki Udon Bath Salts Design Thinking in Product Development
This provides an in-depth analysis of the product development process for "Sanuki Udon Bath Salts," a unique bath soak designed to make the user feel like a noodle in a bowl of udon. It focuses on how...
24 Sep 20255min
Differentiation and Value: Pureté Nature and Ninja Meshi Gummy
This discusses value creation through differentiation in marketing, using two distinct case studies. First, it analyzes the success of Pureté Nature Belgian yogurt, which found a market niche by prior...
24 Sep 20257min
Pocari Inhai NFT Efforta and Trust Visualization Branding
This provides an in-depth analysis of Otsuka Pharmaceutical's "Pocari Sweat Inter-High NFT" initiative as a case study in next-generation branding and the visualization of trust. The project issues NF...
23 Sep 20254min
THE LIQUOR NARITA AIRPORT High-Resolution Customer Targeting
This offers an in-depth analysis of successful marketing strategy, utilizing the case study of "THE LIQUOR NARITA AIRPORT," a high-end alcohol retailer at Narita Airport. This business thrives by sell...
22 Sep 20256min
