Marketing Talks

Marketing Talks

A woman and man discuss an interesting marketing topic in Japan.

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Episoder(528)

Doshisha Balancing Planed and Emergent Strategy

Doshisha Balancing Planed and Emergent Strategy

This analyzes the strategic operations of Doshisha, a company renowned for its unique approach to product development and market success. The primary focus is on how the organization harmonizes struct...

16 Mai 8min

Ten Pillars of Customer-Centric Management

Ten Pillars of Customer-Centric Management

This introduces a management framework titled "Ten Essential Pillars of Customer-Centric Management" authored by Takuma Iwai. This work outlines a strategic shift for businesses, emphasizing the impor...

15 Mai 8min

Apple CEO Tim Cook Jyouganseiyou Shusei Leader

Apple CEO Tim Cook Jyouganseiyou Shusei Leader

This examines the leadership legacy of Tim Cook and his transformative impact on Apple following the death of Steve Jobs. It frames his tenure through the lens of strategic preservation, drawing paral...

14 Mai 6min

instax mini Evo Cinema Preserving Core Values Through Innovation

instax mini Evo Cinema Preserving Core Values Through Innovation

This outlines Fujifilm's brand strategy for its Instax line, specifically highlighting the release of a new vertical instant camera capable of recording video. This strategic shift emphasizes a philos...

13 Mai 7min

Selecting the Strategic Battlefield

Selecting the Strategic Battlefield

This explores the critical role of strategic market selection by highlighting how businesses must define a specific "battlefield" to ensure success. It emphasizes that narrowing a target audience and ...

13 Mai 6min

Waza Mart Retailtainment for Mental and Physical Availability

Waza Mart Retailtainment for Mental and Physical Availability

This details the innovative Waza Mart located within the Karuizawa T-SITE, highlighting a strategic shift from traditional shopping to a community-focused experience. By blending retail with entertain...

12 Mai 7min

Hachidaime Gihey CEP and BEP for Brand Recall in AIO

Hachidaime Gihey CEP and BEP for Brand Recall in AIO

This details how the traditional rice retailer Hachidaime Gihey is evolving its marketing strategies to remain competitive as artificial intelligence transforms online discovery. Because conventional ...

11 Mai 7min

iiba Parenting Map Creating Reasons to be Chosen by Customers

iiba Parenting Map Creating Reasons to be Chosen by Customers

This highlights iiba, an innovative parenting map application designed to simplify life for families by identifying child-friendly locations. It explores the strategic framework behind the platform, f...

10 Mai 5min

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