Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!

Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!

Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.

Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.

Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales.

Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.


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Episoder(23)

Masters of MEDDICC - Thibaut Ceyrolle - EMEA Founder of Snowflake - Episode #6

Masters of MEDDICC - Thibaut Ceyrolle - EMEA Founder of Snowflake - Episode #6

Andy talks with the EMEA founder of Snowflake, Thibaut Ceyrolle. Andy picks Thibaut’s brain for advice concerning how to find and hire elite sellers. They discuss what made him and Snowflake successf...

19 Jul 202157min

Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5

Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5

John McMahon is the greatest sales leader of our time. Both as the CRO of 5x public companies (PTC, GeoTel, Ariba, BladeLogic, BMC) and as an executive board advisor to some of the greatest companies ...

4 Mai 202148min

Masters of MEDDICC - The Inventor of MEDDIC - Episode #4 - Dick Dunkel

Masters of MEDDICC - The Inventor of MEDDIC - Episode #4 - Dick Dunkel

Today on Masters of MEDDICC, I am joined Dick Dunkel, the creator of MEDDIC. Dick started his sales journey selling books door to door in college while studying civil engineering. His first professi...

7 Apr 202140min

Masters of MEDDICC - What is the correct acronym for MEDDIC? Is it MEDDIC? MEDDICC? MEDDPICC? - Bonus Episode

Masters of MEDDICC - What is the correct acronym for MEDDIC? Is it MEDDIC? MEDDICC? MEDDPICC? - Bonus Episode

2021 is the year of MEDDIC - Whether you are a veteran of the methodology from its earliest inception at PTC, right through to someone that is just learning about MEDDIC for the first time you can be ...

7 Feb 20219min

Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3

Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3

Episode Summary In this episode of Masters of MEDDICC, Andy talks to Chief Revenue Officer at Imply, Travis Patterson, about hiring, sales, and recruiting. Travis has over 20 years of experience wor...

17 Nov 202050min

Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2

Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2

In this episode, we meet Cliff Dorsey, CRO of Welcome (formerly NewsCred). Cliff has been leading enterprise sales teams for over 23 years in a technology career that started at PTC in 1997 that was ...

9 Nov 202045min

Masters of MEDDICC - Keno Helmi - 5x CRO - Enterprise Sales Leader - Episode #1

Masters of MEDDICC - Keno Helmi - 5x CRO - Enterprise Sales Leader - Episode #1

In the very first episode of Masters of MEDDICC, we are joined by Chief Revenue Officer and former PTC constituent, Keno Helmi. Keno shares his knowledge of sales methodology, enterprise sales process...

7 Nov 202047min

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