Meaningful Impact

The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams. In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives. Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/

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Episoder(11)

Chillboards

The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from...

3 Mar 202441min

Barbie with Down Syndrome

Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn't always so inclusive. To fully appreciate just how far Barbie has come...

10 Jan 202441min

Coca-Cola: I'd Like to Teach the World to Sing

This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like to Teach the World to Sing," follow t...

20 Des 20231h 5min