Memos by Daggerfinn | The #1 Employer Branding Podcast

Memos by Daggerfinn | The #1 Employer Branding Podcast

The latest insights and thoughts on the news, viewed through an employer branding lens from the team at https://daggerfinn.com.

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Episoder(108)

Doja Cat, Mexican Pizza & The Taco Bell's Clever Marketing Strategy [Change.org Petition, SuperBowl]

Doja Cat, Mexican Pizza & The Taco Bell's Clever Marketing Strategy [Change.org Petition, SuperBowl]

Taco Bell has re-released its popular Mexican Pizza product to much fanfare and excitment. First brought to market in 1985, the Mexican Pizza has been on and off the Taco Bell menu for decades. The pa...

13 Jul 20225min

Does Peloton's New Pricing Strategy Harm Early Adopters? A 'Crossing The Chasm' Analysis

Does Peloton's New Pricing Strategy Harm Early Adopters? A 'Crossing The Chasm' Analysis

Peloton has just announced that starting June 1 it will be raising subscription fee pricing for its streaming content while lowering the price of bikes and other workout equipment. All this is in resp...

20 Apr 20228min

Has Etsy Shot Itself In The Foot? Etsy Sellers Are Striking Over New Transaction Fees

Has Etsy Shot Itself In The Foot? Etsy Sellers Are Striking Over New Transaction Fees

Etsy, the popular retail platform, has announced it wants to raise seller transaction fees from 5% to 6%, angering sellers on the platform. Now, more than 14,000 sellers are striking in response to th...

19 Apr 20229min

Walmart Raises Salaries For Truck Drivers To $110K. But Who Will Pay For This?

Walmart Raises Salaries For Truck Drivers To $110K. But Who Will Pay For This?

Walmart has announced that it will be bumping up salaries for truck drivers to $110,000 per year - and is incentivizing staff from other departments to take a 12-week course to learn to become a certi...

14 Apr 20227min

Can Farfetch Be The Amazon Or Tesla Of The Luxury Sector? (Farfetch Invests $200M In Neiman Marcus)

Can Farfetch Be The Amazon Or Tesla Of The Luxury Sector? (Farfetch Invests $200M In Neiman Marcus)

Is Farfetch positioning itself to become the Amazon of the luxury sector with its investment in Neiman Marcus? How significant is a $200 million injection into the struggling brick-and-mortar luxury r...

12 Apr 20228min

Is Elon Musk An Oligarch-Like Figure After Taking A 9% Stake In Twitter?

Is Elon Musk An Oligarch-Like Figure After Taking A 9% Stake In Twitter?

Using power and money to influence society and business outcomes is nearly a textbook definition for what an Oligarch is and does - so, is Elon Musk displaying Oligarch-like behavior? After the news t...

11 Apr 202210min

Starbucks Stops Buybacks To Invest In Workers. Is This A PR Move Out Of Elon & Tesla's Playbook?

Starbucks Stops Buybacks To Invest In Workers. Is This A PR Move Out Of Elon & Tesla's Playbook?

Starbucks, with returning CEO Howard Schultz at the helm, has announced that it will be stopping its share buyback program and intends to reinvest that excess cash back into workers and stores. The qu...

8 Apr 20226min

Amazon Workers Unionize in New York. Are Starbucks, Tesla & Others Next?

Amazon Workers Unionize in New York. Are Starbucks, Tesla & Others Next?

Amazon workers at the company's JFK8 facility in Staten Island have voted to form the company's first U.S. union in a decision that disrupts Amazon's traditional way of doing business and hiring infra...

7 Apr 20226min

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