Move the Stairs: Brand Protection PR™

Move the Stairs: Brand Protection PR™

When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!

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Episoder(100)

How an authentic public-facing approach propels Veritas’s cannabis success

How an authentic public-facing approach propels Veritas’s cannabis success

President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why tel...

20 Jan 202336min

Use data to make your cannabis brand boom in 2023!

Use data to make your cannabis brand boom in 2023!

How is your business preparing for trends in cannabis? We spoke with Matt Zehner a Senior Analyst with Brightfield Group, a leading marketing research company about trends he expects to unfold in 2023...

22 Des 202234min

What will cannabis journalism look like in 2023?

What will cannabis journalism look like in 2023?

Veteran cannabis journalist Cara Wietstock joins the Move the Stairs as our most recent guest to discuss how reporters are covering the plant now and what facets of the industry are most likely to cap...

8 Des 202235min

What do we know about cannabis and pets?

What do we know about cannabis and pets?

As researchers discover promising data about how cannabinoids may benefit humans, many are left wondering about the implications for our four-legged friends. We welcome Charles Lozow, Co-Founder of Ve...

20 Okt 202245min

Everything you need to know about the 2023 Farm Bill with insider Jonathon Miller

Everything you need to know about the 2023 Farm Bill with insider Jonathon Miller

A lot has changed in the hemp and CBD industries since the passage of the 2018 Farm Bill. Jonathan Miller of Frost, Brown, Todd and General Counsel for the U.S. Hemp Roundtable joins us to discuss wha...

31 Aug 202226min

Is your cannabis business ready to weather a recession?

Is your cannabis business ready to weather a recession?

Last week, Bank of America issued a forecast that the U.S. would enter a mild recession by Q4 this year. With prices at the pump and inflation remaining high, many Americans are conservative about whe...

20 Jul 202233min

Wall Street, wellness, and pickleball with Splish Naturals CEO Matt Walsh

Wall Street, wellness, and pickleball with Splish Naturals CEO Matt Walsh

Matt Walsh, CEO of Splish Naturals, didn't build Brand Protection PR™ overnight. It's taken numerous trips to his past as a day-trader on Wall Street, running spas (including for the luxurious Ritz Ca...

29 Jun 202242min

Hemp: flooring’s new ”Golden Ratio” with HempWood’s Greg Wilson

Hemp: flooring’s new ”Golden Ratio” with HempWood’s Greg Wilson

What happens when hemp and the Golden Ratio collide? You get Fibonacci LLC, the parent company that produces HempWood®. Founder Greg Wilson, explains how his passion to help the environment, his advic...

8 Jun 202249min

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