Marketing Insights: doing content marketing effectively
Ep 42: Do you really understand content marketing and how to do it effectively to bring you more customers and enhance your brand?I interview journalist and content consultant, Craig Thomas, about how...
21 Apr 202345min
Industry Insights : The USA caravan industry with Monica Geraci, RV Industry A
Ep 41: An insight into the Caravan Industry in the USA with an interview with RV Industry Association spokesperson, Monica Geraci.With production figures typically around 500,000 RVs per annum, Is eve...
11 Apr 202329min
Sahara Challenge - part 2: the Sahara Desert and back to the UK
Ep. 40: Part 2 of the Sahara Challenge follows the team from Marrakech over the Atlas Mountains to camp in the Sahara Desert, then the homeward journey through Spain back to the UK.Includes interviews...
4 Apr 202345min
Sahara Challenge - Part 1, Sagres in Portugal to Marrakech, Morocco
Ep. 39: I speak to guests from the Caravan Industry, and staff from Bailey of Bristol, during the first 'half' of the Sahara Challenge road trip from Sagres in Portugal to Marrakech in Morocco to find...
28 Mar 202312min
Industry Insights: Daniel Walton, MD and Founder of OLPRO
Ep. 38: Producing and selling camping and campervan equipment is a competitive market, but that didn't stop Daniel Walton starting his own company, OLPRO.Since 2011, OLPRO has grown successfully, won ...
21 Mar 202338min
Industry Insights: Jo Mitchell, Head of Marketing, The Swift Group
Ep: 37 - As the Swift Group announced its first ever TV ad, its Head of Marketing, Jo Mitchell, shares why this is an important part of its communications strategy to tempt more people to consider a (...
14 Mar 202320min
Marketing Insights: Discussing AI, ChatGTP and social media with Dr Martin DeSaulles, Senior Marketing Lecturer and Business Writer
An insight into AI (artificial intelligence) and the likes of ChatGPT, plus the latest marketing intelligence from Dr Martin DeSaulles, a senior lecturer at Brighton University, and business writer.Ma...
7 Mar 202343min
Post February NEC show catch-up!
Did you go to the Caravan, Camping and Motorhome Show at the NEC in Birmingham? I did, and here's a brief round-up of my experience of the show - and a general catch-up.
28 Feb 202315min
