Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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Episoder(299)

Do you have unethical amnesia?

Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suic...

19 Feb 202431min

The hypnotising effect of Valentine’s day

The hypnotising effect of Valentine’s day

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on pr...

12 Feb 202425min

How to create an irresistible offer (that’s proven to sell)

How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with m...

5 Feb 202425min

What makes a song popular?

What makes a song popular?

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrationa...

30 Jan 202423min

I have two big announcements

I have two big announcements

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave a podcast r...

29 Jan 20247min

Should I share all my secrets?

Should I share all my secrets?

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fi...

22 Jan 202426min

Is mass hysteria more common than you think?

Is mass hysteria more common than you think?

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness...

15 Jan 202425min

This advice will make you more persuasive

This advice will make you more persuasive

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their positi...

8 Jan 202429min

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