I tested 5 MORE marketing principles to see if they really worked
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On t...
20 Mar 202339min
Five ads that changed the world
In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have...
13 Mar 202330min
The persuasive effect of mere exposure
Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to le...
6 Mar 202327min
I tested 5 marketing principles to see if they really worked
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll le...
27 Feb 202335min
The worst ways to spend your money (according to science)
After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list T...
20 Feb 202329min
How to get a raise (according to Dan Pink)
In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks ...
13 Feb 202325min
Could you fall in love with AI?
Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's ...
7 Feb 202335min
MrBeast: How to capture the attention of billions
MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each y...
30 Jan 202329min
