The secret psychology behind movie trailers
There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trail...
14 Aug 202335min
Emergency Pod: Harvard Fake Data Scandal
News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been expos...
7 Aug 202336min
Feel free to ignore this episode
When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling peop...
31 Jul 202325min
Winston Churchill: Lessons for modern day leaders
How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked...
24 Jul 202334min
Listen to exactly 17 minutes and 42 seconds of this episode
This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber...
17 Jul 202324min
The nudge behind this $200k side hustle
Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted...
10 Jul 202326min
Today’s guest is Ri_h_rd Sh_tto_
Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s epis...
3 Jul 202320min
Elizabeth Holmes: How she deceived the world (part two)
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I expl...
26 Jun 202338min
