Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

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Episoder(229)

Weekly Digital Marketing Update 6/27 | Global Alliance for Responsible Media, Big Brand RFPs, and Walmart's Bid to Rival Amazon

Weekly Digital Marketing Update 6/27 | Global Alliance for Responsible Media, Big Brand RFPs, and Walmart's Bid to Rival Amazon

Digital Ad Market Update: 6/22 - 6/27 2019Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love e...

27 Jun 201936min

Weekly Digital Marketing Update 6/21 | Facebook's New Cryptocurrency, and Brand Safety Concerns

Weekly Digital Marketing Update 6/21 | Facebook's New Cryptocurrency, and Brand Safety Concerns

Digital Ad Market Update: 6/14 - 6/21 2019Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under...

21 Jun 201925min

Weekly Digital Marketing Update 6/13 | Internet Usage Statistics, Video Games As Social Platforms, and 2020 Political Advertising

Weekly Digital Marketing Update 6/13 | Internet Usage Statistics, Video Games As Social Platforms, and 2020 Political Advertising

Digital Ad Market Update: 6/6 - 6/13 2019Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes!Top Stories:Mary Meeke...

14 Jun 201933min

Weekly Digital Marketing Update 6/5 | Apple at the WWDC, Northface Advertising Controversy, and Your Average Daily Media Consumption

Weekly Digital Marketing Update 6/5 | Apple at the WWDC, Northface Advertising Controversy, and Your Average Daily Media Consumption

Digital Ad Market Update: 5/29 - 6/5 2019Joe and Matt bring you this week's digital marketing news in under 36 minutes. Top Stories:Whole bunch of Apple news from the Worldwide Developer's Conference....

5 Jun 201937min

Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For You

Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For You

Are you lost among the various ad platforms you can advertise on?With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is be...

31 Mai 201939min

18: The Importance Of Protecting Your Business's Intellectual Property with Kelly Swartz

18: The Importance Of Protecting Your Business's Intellectual Property with Kelly Swartz

Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek...

30 Mai 201955min

Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/Voice

Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/Voice

Digital Ad Market Update: 5/08 - 5/22 2019This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT!Articles mentioned:Facebook Surveys:...

24 Mai 201931min

17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books & More

17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books & More

Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted t...

15 Mai 201959min

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