Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and in...

21 Mai 202433min

Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges face...

17 Mai 202454min

The Best of Kasim Aslam on Perpetual Traffic

The Best of Kasim Aslam on Perpetual Traffic

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strate...

14 Mai 20241h 9min

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his...

10 Mai 202456min

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. The...

7 Mai 20241h 8min

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algori...

3 Mai 202424min

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures...

30 Apr 202431min

(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal exper...

26 Apr 202425min

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