Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Enemies No More: Using Google and Meta Together for 10x Returns

Enemies No More: Using Google and Meta Together for 10x Returns

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your...

30 Jan 202432min

The 13 Tools Every Digital Marketer Cannot Live Without

The 13 Tools Every Digital Marketer Cannot Live Without

Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge t...

26 Jan 202435min

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a f...

23 Jan 202443min

How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unrave...

19 Jan 202440min

Vegas! On Location - Traffic and Conversion Summit 2024

Vegas! On Location - Traffic and Conversion Summit 2024

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivat...

16 Jan 202420min

Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends

Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends

Ralph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant...

12 Jan 202449min

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell

Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He sh...

9 Jan 202453min

Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?

Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?

Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ad...

5 Jan 202429min

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