Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invalua...

7 Nov 202348min

17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, ...

3 Nov 202351min

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on ...

31 Okt 202353min

Cutting Edge Digital Marketing Insights from Cancún, Mexico

Cutting Edge Digital Marketing Insights from Cancún, Mexico

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-...

27 Okt 202333min

Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit

Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit

We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the l...

24 Okt 20231h 16min

Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit

Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit

Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Dr...

20 Okt 202343min

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulou...

17 Okt 202358min

Behind the Scenes of Tier 11: Research, Insight, and Strategy

Behind the Scenes of Tier 11: Research, Insight, and Strategy

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of i...

13 Okt 202330min

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