Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also know...

12 Nov 202126min

Episode 338: New Google Features and Working with Your Account Rep

Episode 338: New Google Features and Working with Your Account Rep

What are the newest Google features, and what do they actually mean for your business? “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it...

9 Nov 202130min

Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11

Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Suc...

5 Nov 202127min

Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8

Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered. John Moran is the Chief Strategist for Solutions 8, o...

2 Nov 202155min

Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

First party data is more important than ever before, and chatbots might just be the most effective way to capture it. Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which...

29 Okt 20211h 6min

Episode 334: The Future of Marketing with Ryan Deiss

Episode 334: The Future of Marketing with Ryan Deiss

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been. In today’s episode, co-hosts Ralph Burns and Kasim ...

26 Okt 202147min

Episode 333: Training Your Brain and Scaling Your Business with John Assaraf

Episode 333: Training Your Brain and Scaling Your Business with John Assaraf

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental rese...

22 Okt 20211h 11min

Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler

Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler

There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven Afric...

19 Okt 202157min

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