S2 E10: Navigating the Media Landscape in Israel with Hanan Kamir
The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journa...
18 Mai 202317min
S2 E9: Making Sure Your PR Generates New Business with Leeza Hoyt
Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make...
4 Mai 202319min
S2 E8: B2B Thought Leadership with Natalie Ghidotti
For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content frame...
20 Apr 202318min
S2 E7: Navigating a Crisis Situation with Nick Leighton
No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their cli...
6 Apr 202324min
S2 E6: The Role of Boards in Crisis Leadership with Dwayne Alexander
“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.But what about a compan...
23 Mar 202316min
S2 E5: PR 4.0 with Andy See
PR 4.0 has arrived. Are you ready for it?For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and s...
9 Mar 202316min
S2 E4: Marketing Artificial Intelligence with Brad Kostka
Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and process...
23 Feb 202320min
S2 E3: The Art of Communicating in Challenging Times with Ieva Naujalyte
We live in challenging times, and people everywhere are on edge, living in a state of chronic stress. Inflation, war, and natural disasters cause people to worry about their lives, their livelihoods, ...
9 Feb 202316min
