Product Thinking

This month we are reviewing the book How Innovation Works: And Why It Flourishes in Freedom by Matt Ridley. Innovation is the reason why life continues to improve so incredibly fast and why we can exp...

1 Jun 202214min

There is an old axiom that you are not your customer. And it’s true, you are not your customer. But you should be. Or at least be indistinguishable from your customer and potential customers because y...

9 Mai 202213min

The Startup Owner’s Manual by Steve Blank and Bob Dorf is an incredibly useful guide for anyone starting a business or building a new product. Creating all the research and documents suggested in the ...

26 Apr 202217min

Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopeful...

12 Apr 202212min

This month we’re reviewing the book Building A StoryBrand by Donald Miller. It’s a relatively short book about using stories, and the elements of good storytelling, to create messages that will help o...

29 Mar 202213min

Good processes can help us be more efficient and lead to good outcomes. But we shouldn’t be slaves to our processes. We should consistently evaluate them and ensure that they are leading us to the rig...

15 Mar 202210min

The Scout Mindset was a splendid book about what it takes to see the world as it is rather than how we’d like it to be. The scout mindset mirrors the product mindset in so many ways—being endlessly cu...

1 Mar 202214min

It is the height of laziness for managers to think that the teams they manage exist to make the job of the manager easier. Whether you manage a single team or an entire company of teams, it is not the...

8 Feb 202213min