Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

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Episoder(541)

234 | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes

As a product creator, it's common to feel that success means building your own storefront and selling retail to earn the most profit for your business. While that's a great goal to strive for it doesn...

1 Feb 202231min

233 | Sales results from exhibiting at Shoppe Object with Jodi Kostelnik, The Neighborgoods

Trade shows are a big project to take on for product based businesses interested in wholesale. The biggest question I get: Is it worth it?In today's episode, Jodi Kostelnik of The Neighborgoods joins ...

25 Jan 202239min

232 | Working with Sales Reps with Carina Murray, Crow & Canary

In an industry and business where your time is valuable and your products are essential for creating a successful and sustainable business, sales reps have your best interest in mind and serve a great...

18 Jan 202227min

231 | 2021 Year-End Recap with Katie Hunt

With the new year right around the corner, my team and I have been making time to really reflect on the past year. It's been a year of introspection–about our businesses, about the state of the world,...

17 Des 20219min

230 | You May Want to Turn Off Zip Code Protection on Faire with Genesis Duncan | Graphic Anthology

For most designers and makers, our relationships with retailers can make a major difference in our businesses. And while I know it can be discouraging to watch your outreach emails go unanswered, this...

14 Des 202137min

229 | Which Business Insurance Do You Need? with Katie Hunt

Insurance. It's admittedly one of the least fun parts of owning a business, but it's also one of the most important. Not only does it protect your business from misfortune, but it also protects you, t...

7 Des 20217min

228 | 4 Strategies to Combat Imposter Syndrome with Katie Hunt

Oxford Languages defines imposter syndrome as the persistent inability to believe that one's success is deserved. Imposter syndrome is very common in the entrepreneur space. That feeling that we haven...

30 Nov 202110min

227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media

Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but wit...

23 Nov 202137min