Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

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Episoder(536)

020 | Julie Richardson, Julie Ann Art on building community with customers, dealing with copy cats and why she's focused on creating products with purpose

TSBC alumni, Julie Richardson started Julie Ann Art in 2008 as a side hustle and has seen great success over the last nine years. She got her start on etsy where she's had almost 70,000 sales to date!...

5 Sep 201731min

019 | Victoria Venturi, Paper Epiphanies on marketing to multiple sales channels, building relationships with press and the importance of honing your brand voice and messaging

TSBC Alum, Victoria Venturi is the founder of Paper Epiphanies, a paper and lifestyle brand that empowers women. Prior to being her own boss, Victoria worked in PR Marketing for really large brands su...

29 Aug 201735min

Katie Hunt, TSBC on the benefit of mastermind groups

About a year ago, I was in a funny place.. I was coming back from maternity leave and feeling a bit lost. My business was growing, I was finding my new normal juggling work and family and I had BIG go...

24 Aug 20175min

018 | Bryn Chernoff, Paperfinger on transitioning from your day job into your business full time, finding your unique voice and refueling with business retreats

Today's guest, TSBC Alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, ev...

22 Aug 201747min

017 | Rosanna Kvernmo, Iron Curtain Press on her experience as both a wholesaler & a store owner, product development and finding your unique voice.

TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles. In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specia...

15 Aug 201735min

016 | Shayna Norwood, Steel Petal Press on balancing a wholesale business and retail storefront and how to pitch your products to retailers.

TSBC Alumni, Shayna Norwood of Steel Petal Press owns letterpress studio and retail store front in Chicago. Shayna started Steel Petal Press in 2008 as a side hustle and it became her full time gig in...

8 Aug 201733min

015 | Allison Brennan & Jessica Tree, The Social Type on their inspiration for creating new products, how they split responsibilities as business partners and the importance of slow, but steady growth in their business.

TSBC Alums, Allison Brennan & Jessica Tree are the owners of The Social Type. They launched their foil-pressed greeting card line in 2010 and have since expanded into other gift categories including t...

1 Aug 201730min

014 | Heather Harris, Copper Bottom Design on how to know if you're ready for overseas manufacturing, how the whole process works, and common errors people make when they're creating day planners.

TSBC Alum, Heather Harris has been designing day planners and desk products since 2004 for clients including momAgenda, Barney's, Brooks Brothers, and Tiffany & Co. In 2015, she branched out on her ow...

25 Jul 201735min