Public Relations Stories and Strategies

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critica...

15 Sep 202425min

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestr...

8 Sep 202422min

This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they? Philosophers, ...

5 Sep 202422min

Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intell...

1 Sep 202422min

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. T...

25 Aug 202422min

It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this epis...

18 Aug 202422min

Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landsca...

11 Aug 202424min

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to in...

4 Aug 202425min