Ep 46. Have you outgrown your message?
I'm breaking down what messaging actually is (hint: it's not your niche or your I help statement), and sharing four signs that yours might need some attention. Because sometimes what looks like a cont...
29 Apr 6min
Ep 45. Why I'm using client stories in my marketing right now
I'm pulling back the curtain on exactly what I'm doing in my marketing right now during my Silent Storm promo period and why client stories are at the centre of it. If you've been sitting on testimoni...
22 Apr 6min
Ep 44. Back to basics & Letting a client do the talking
Ever feel like you've outgrown your own message but can't quite put your finger on why showing up feels hard? That's exactly where I was this week and instead of pushing through, I treated myself like...
14 Apr 13min
Ep 43. What I learnt at the UK's only LinkedIn focused conference (Uplift Live)
I don't usually do event recap episodes, but this one gave me some good reminders to share. In this episode I'm taking you to the UK's only LinkedIn focused conference and what came up might not be wh...
1 Apr 9min
Ep 42. The new customer journey and what it means for your marketing
Content Marketing looks different now.In this episode I'm getting into why the customer journey has changed, how people are likely to find nowadays, and what that means for how you show up in your mar...
18 Mar 8min
Ep 41. How to build trust with people who don't know you yet
Trust (online) is built in layers. I'm sharing three things that work together to turn a stranger into someone who feels like they already know you before they've ever spoken to you.One of them starts...
11 Mar 7min
Ep 40. Campaigns over Calendars: How to plan content with purpose
Most people kick off a new quarter with a fresh content calendar, good intentions, and somehow end up in the same place by week three. But what if the problem was never your consistency?In this episod...
4 Mar 8min
Ep 39. 3 Lead generation mistakes Introverts make (and easy ways to fix them)
Why aren't the right clients rolling in consistently?Chances are it's not your content that's the problem. It's your lead gen, and there are 3 mistakes introverts tend to make that kill the pipeline w...
19 Feb 8min
