Restaurant and Retail Marketing

Listen to the briefing to hear why customers crave convenience more than any other quality and how they are most likely to define it. Hosted on Acast. See acast.com/privacy for more information.

19 Feb 20202min

Target market segmentation is part art and part science. Listen to the briefing to hear how to avoid some common mistakes when segmenting a target market. Hosted on Acast. See acast.com/privacy for mo...

18 Feb 20202min

Once you've targeted the product and message, your retail strategies need to connect to the buying situation and product usage. Listen to the briefing to hear how to do this. Hosted on Acast. See acas...

17 Feb 20202min

Understanding how your target market approaches their money — income, savings, spending patterns — helps you better plan your product offering and messaging. Listen to the briefing to hear how it work...

16 Feb 20202min

Listen to the briefing to hear why targeting a market by their geographic location is very important — especially for delivery, shipping and geolocation in digital marketing. Hosted on Acast. See acas...

15 Feb 20202min

Listen to the Flash Briefing to hear how psychographics are the most important way to find those customers who really love your business…because those are the customers that will happily help you succ...

14 Feb 20202min

If your audience shares common characteristics, you'll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this. Hosted on Acast. See acast.com/p...

13 Feb 20202min

Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it. Hosted on Acast. See acast.com/privacy for more information.

12 Feb 20202min