RESTAURANT STRATEGY

#67 - The Surprising Truth About Creativity and 4 Steps to Harness It Creativity is a renewable resource. It’s one of the few things in this world where the more you mine, the more that appears. Best ...

22 Jun 202030min

#66 - Treading Water vs. Swimming to Shore When it comes to water safety, the data is clear: there are two skills children need to master before they get into a pool. The first is how to swim, obvious...

15 Jun 202019min

#65 - 10 New Marketing Books for Your Nightstand Back on Episode #15 I shared my original Top Ten List, and it went so well that I'm going to share ten more. Below you'll find links to all 20 titles s...

8 Jun 202028min

#64 - Run the Numbers! In theory, running a business is a somewhat simple affair. You make a thing and then charge people more for that thing than it cost you to produce it. This is what it means to r...

1 Jun 202021min

#63 - INTERVIEW: Richard Jones, CMO of Cheetah Digital This week, I’m thrilled to be speaking with Richard Jones, CMO of Cheetah Digital. The company describes itself as a cross-channel customer engag...

25 Mai 20201h 1min

#62 - The Problem with "Better" Why should I eat at your restaurant instead of the one down the street?  Because you’re "better"?  Better in what way? And says who? And when did they decide that? And ...

18 Mai 202015min

#61 - First, Last, Best, Most, Only On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's e...

11 Mai 202020min

#60 - The Power of Positioning Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an att...

4 Mai 202024min