RESTAURANT STRATEGY

#26: Internal Marketing Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valua...

26 Aug 201922min

#25: Social Media Trends 2019 I want to take this opportunity to talk all about the changing trends in Social Media Marketing for 2019. If you're marketing your restaurant online Facebook and Instagra...

19 Aug 201919min

#24: Process, Progress, and Secrets to Productivity I am endlessly fascinated by the subject of creativity... and not just what it means to artists, but in business as well. Think of in terms of "prob...

12 Aug 201923min

#23: Strategic vs. Tactical Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics wi...

29 Jul 201916min

#22: Capturing Great Food Photography This week's episode is all about photography... specifically Food Photography. It's a big part of how I make my living, and an important way to attract customers ...

22 Jul 201942min

#21: Learning How to Tell Great Stories I've been telling you week after week that the key to success... the key to your success... is to answer this one question: "What are the stories only you can t...

15 Jul 201918min

#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the...

8 Jul 201925min

#19: The Do's and Don'ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at ...

1 Jul 201923min