Rotor Torque

What does it mean to advertise nowadays? What's working and why for the helicopter industry?As ever, Rotor Torque examines a topic from an industry insiders' point of view, with Episode 31 taking a lo...

13 Apr 16min

Well where do we start with introducing this special episode? We were delighted to welcome Martin Stucki to our 30th Episode, which contains so much helicopter industry gold!Martin is the owner and CE...

30 Mar 20min

To stock or not to stock, that is the question... It's time for a deep dive into economics as Episode 29 takes a look at calculating ownership costs.It's not as easy as it sounds - how do you know whi...

16 Mar 15min

...And it didn't like it!After our recent conversations about artificial intelligence in the helicopter parts world, we decided that our last word on the subject would be to do something slightly unfa...

2 Mar 19min

Hmmm... We think this is a very interesting episode. Well, they ALL are of course! But this one is where we tackle the hot topic of Artificial Intelligence (AI).Let's face it, it's everywhere and it's...

16 Feb 14min

Let's dive into the importance of quality in business and, specifically, a Quality Manual... What it means, why it's important and how we use it is all broken down in this episode - yet another necess...

2 Feb 12min

You can be as slick and successful as you like, but the moment the "FOREX" (Foreign Exchange) rate changes - so will your bottom line!In this episode we examine how FOREX works and why handling multip...

19 Jan 14min

It's the New Year! That always means new stuff and fresh eyes... So let's get to grips with new helicopter types.In Episode 24 we cast our crystal ball out to examine how the helicopter aftermarket ra...

5 Jan 12min