Why Positioning Isn’t Enough: Designing a Market You Control | Mike Damphousse | 368
In this episode of SaaS Fuel, host Jeff Mains sits down with Mike "Damp" Damphousse, co-founder of Category Design Advisors and co-author of "The Category Creation Formula." With three decades of expe...
5 Mar 53min
Scaling SaaS in the Early Days—and What Founders Can Learn Today | Drew Sechrist | 367
Drew Sechrist, CEO and co-founder of Connect the Dots, takes us on a journey from being Salesforce's 36th employee to building his own venture addressing one of B2B sales' most persistent challenges: ...
3 Mar 53min
How to Create a Brand That People Feel (Not Just Understand) | Marc Rust | 366
In this episode of SaaS Fuel, Jeff Mains sits down with Marc Rust, founder of Consequently Creative, to challenge everything you think you know about branding. Marc reveals why the strongest brands ar...
26 Feb 46min
Why Focus Beats Hustle: Building a Business That Lasts | Tom Rossi | 365
In this episode, Jeff Mains sits down with Tom Rossi, technical co-founder of Higher Pixels and BuzzSprout, to explore what it really takes to build sustainable SaaS businesses. Tom shares the journey...
24 Feb 52min
Why Most Digital Transformations Fail: The Missing Human Infrastructure | Barbara Wittmann | 364
In this episode, Jeff Mains sits down with Barbara Wittmann, a 25-year veteran of IT transformation who has pioneered the concept of "human infrastructure" - the invisible framework of trust, clarity,...
19 Feb 43min
Marketing to Developers in 2026: PLG, AI Discovery, and Building Developer Trust | Michael Ferranti | 363
In this episode, Jeff Mains sits down with Michael Ferranti, a veteran of developer tools and cloud-native infrastructure with over a decade of experience at companies like PortWorks, Teleport, and Un...
17 Feb 50min
Employee Disengagement Solutions: Why 70% of Workers Are Checked Out & How Leaders Can Help | Martin Lesperance | 362
In this episode, Jeff Mains sits down with Martin Lesperance, an engagement specialist and interactive keynote speaker on a mission to help people fall back in love with their work. Martin shares his ...
13 Feb 53min
Copilot Mode AI for Regulated Industries: What Actually Works | Alex Berkovic | 361
On this episode of SaaS Fuel, host Jeff Mains dives deep with Alex Berkovic, co-founder and CEO of Sphynx, a company modernizing compliance workflows in financial services with AI-powered agents. Alex...
10 Feb 43min
