#71: Build a lean SaaS marketing strategy on £3k/month, with Jamie Skeels
Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pi...
18 Nov 202524min
#70: $1,600,000 per month added to the pipeline! How we did it.
Ryan and Jamie unpack the exact plays that took Rocket SaaS from ~8 SQLs a month to 20+, adding £1.2m in ARR-qualified pipeline every month. They cover why self-reported attribution beats last-touch, ...
11 Nov 202538min
#69: $236,000 ARR from 1 LinkedIn Thought Leader Ad
In this episode, Ryan breaks down one of the most powerful, yet underused, ad formats on LinkedIn right now: Thought Leader Ads. He explains what they are, why they’re performing better (and cheaper) ...
4 Nov 202520min
#68: SaaStock 2025: Was it worth it? My honest review
In this episode, Ryan gives a full debrief of SaaStock 2025 - what it was like, what he learned, and whether it was worth the trip for Rocket SaaS. Fresh back from Dublin with his team, he shares the ...
28 Okt 202515min
#67: Controversial truth about ABM for startups, why it might not be right for you, with Jamie Skeels
In this controversial episode, Ryan and Jamie discuss the realities of Account-Based Marketing (ABM) for startups and small businesses. Jamie, with his experience at Cognizant, explains why traditiona...
21 Okt 202522min
#66: How a single £1k campaign resulted in £180k pipeline
In this solo episode, Ryan shares one of Rocket SaaS’s most successful campaigns to date, which generated over £180,000 in pipeline. He breaks down exactly how the idea came about, how it was organise...
14 Okt 20259min
#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to str...
7 Okt 202538min
#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels
In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of Linke...
30 Sep 202533min
