How e.l.f. Beauty Turned $1 Makeup Into a $4.8B Cultural Machine
e.l.f. Beauty started as the makeup brand retailers thought was too cheap to trust: one-dollar products, white-label formulas, and no major retail partner willing to take the bet. Today, it’s one of t...
20 Mar 12min
Julie Smolyansky (Lifeway) on Power Struggles, Creating a Category, and How GLP-1s Are Changing Food Companies
When her father died of a heart attack, Julie Smolyansky became the youngest female CEO of a publicly traded company. Then, she helped turn kefir from a niche probiotic drink into a mainstream wellnes...
17 Mar 59min
6 Habits of the Most Successful Female Founders
Months into interviewing founders for this podcast, Sammi noticed something surprising: the most successful women were often practicing the same habits, but almost none of them were the things people ...
13 Mar 14min
Laura Meyer (Envision Horizons) on AI’s Shopping Disruption, How to Show Up in ChatGPT Searches and the New Cost of Attention
Laura Meyer has spent nearly a decade helping brands navigate Amazon, TikTok Shop, retail media, and now the next major shift in commerce: AI-driven shopping. Today, Sammi is partnering with Laura’s s...
12 Mar 57min
Julian Reis (SuperOrdinary) on Creator IPOs, Monetizing on TikTok Shop and Where China is Beating American Entrepreneurialism
Julian Reis has built businesses across hedge funds, beauty clinics, China e-commerce, creator monetization, and now TikTok Shop infrastructure, but the throughline is the same: spotting where consume...
10 Mar 59min
QVC Built the Blueprint for Live Shopping—Then Lost the Market
Before TikTok Shop, before influencers sold products through livestreams, QVC had already perfected the live shopping formula: charismatic hosts, product storytelling, and frictionless buying through ...
6 Mar 13min
Doug Evans (Juicero) on the Viral Takedown, Blessings in Disguise and Reinvention With The Sprouting Company
Doug Evans didn’t just build a juicer… he built one of Silicon Valley’s most debated startups. As the founder of Juicero, Doug raised more than $100 million to bring cold-pressed juice into people’s h...
3 Mar 1h 12min
Grocery Store Botox? The $17B Med Spa Boom Meets the Private Equity Playbook
You can now get a discount on your Botox or Brow lift at… Erewhon? The latest partnership between Erewhon and med spa startup Ject isn’t just a publicity stunt. It’s a bigger signal: medical aesthetic...
27 Feb 13min
