100 Years of Audio Advertising
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What...
7 Sep 202240min
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Web...
6 Sep 202213min
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and ...
1 Sep 202210min
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edi...
30 Aug 202215min
The Future of Brand Safety & Suitability for Audio
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability component...
24 Aug 202244min
Podcast Ad Delivery: Make Better Sandwiches
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds...
23 Aug 20226min
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...
18 Aug 202212min
The Podcasting Problem Hiding in Plain Sight
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W...
16 Aug 20228min
