Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1048)

Podcast Ad Buyers Yet to See Slowdown & 3 other stories

Podcast Ad Buyers Yet to See Slowdown & 3 other stories

This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podsc...

2 Feb 202310min

Marketecture Feed Drop: Podcast Ad Tech for Dummies

Marketecture Feed Drop: Podcast Ad Tech for Dummies

This week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look...

1 Feb 202344min

It's Right There In Front Of You

It's Right There In Front Of You

This week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. Credits: Written by Tom Webster Edited by Bryan Barletta ...

31 Jan 202316min

Spotify Lays Off Six Percent Of Workforce And 6 Other Stories

Spotify Lays Off Six Percent Of Workforce And 6 Other Stories

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of wo...

26 Jan 20239min

My Three Favorite Data Points of 2022

My Three Favorite Data Points of 2022

Tom took a look back on all of the great research that was done at Sounds Profitable in 2022 and came up with a handful of the most impactful data points. Here are his three favorite data points from ...

24 Jan 20239min

Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories

Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories

This week: Opportunity in Kids podcasting as recession looms, Podcasting’s ‘recession era’, some audio publisher’s teams still growing in 2023, and Paul Riismandel joins Signal Hill Insights.  Podcas...

19 Jan 20239min

The New Sounds Profitable

The New Sounds Profitable

We’re off to the races in 2023, and we’re taking you with us. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme w...

17 Jan 20238min

Megaphone has Weekend of Outages & 8 Other Stories

Megaphone has Weekend of Outages & 8 Other Stories

This week: Megaphone’s weekend of outages, AdvertiseCast Publishes average CPM of 2022, Apple debuts Delegated Delivery, a software engineer teases adblock for iTunes, and The Podscape 2023 is live.  ...

12 Jan 20239min

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