Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

Creating Podcast Subscription Awareness

Creating Podcast Subscription Awareness

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and pri...

29 Nov 20228min

The Current State of Subscription Podcasting

The Current State of Subscription Podcasting

This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune...

22 Nov 202210min

Apple Podcasts is using machine learning to tag episodes and 7 other stories

Apple Podcasts is using machine learning to tag episodes and 7 other stories

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube ...

17 Nov 202210min

Podcasting, Audiobooks, And The Third Thing

Podcasting, Audiobooks, And The Third Thing

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sourc...

15 Nov 202215min

Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories

Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing...

10 Nov 202212min

Is It Time To Rethink Promo Codes?

Is It Time To Rethink Promo Codes?

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they co...

9 Nov 202223min

Radio's Seven Warnings For The Podcast Industry: Part 2

Radio's Seven Warnings For The Podcast Industry: Part 2

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Host...

8 Nov 202216min

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studie...

3 Nov 20229min

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