Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Unpacking Podcasting’s Good Data w/ Caila Litman

Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Ariell...

6 Mar 202223min

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be...

4 Mar 202210min

What Podcasting's Best Customers Think Of Podcast Ads

What Podcasting's Best Customers Think Of Podcast Ads

The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/Tomweb...

4 Mar 202216min

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and...

27 Feb 202239min

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought a...

25 Feb 20227min

Solving For Pain Points w/ Sean Howard

Solving For Pain Points w/ Sean Howard

Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of p...

20 Feb 202236min

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news f...

18 Feb 20228min

Programmatic and Transparency w/ Jordan Bentley

Programmatic and Transparency w/ Jordan Bentley

Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better...

13 Feb 202228min

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